Case Studies/Reports

After meetings with C-level sponsors to understand history and agree on pivotal challenges, we completed discovery interviews with key stakeholders and data audits.  After creating some benchmarking to industry best practices and identification of business opportunities, we created recommendations that was shared and with C-level sponsors and board

Built a data product to run Market Basket Analysis and identify audience for promo targeting with the objective of increasing category share for a men deodorant brand.  The MBA yielded products bought commonly with the target brand and audience selection targeted high propensity buyers.  Then scaled MBA across the entire client portfolio resulting in a self-service tool 

Established consumer segments that identified Loyal, Frequent, Lapsed, and competitive buyers in order to delivered different offers to each group.  Then re-evaluated users that redeemed to determine if they moved up the Loyalty Ladder which provided and opportunity to re-engaged those consumers with new offer based on new segment